Recently, Sanlam, Santam, Hermanus Toyota and Hermanuspietersfontein Winery, combined forces to host a Friday morning marketing event for their clients. The Village NEWS’ RAPHAEL DA SILVA went along for the ride… and the tasting… and, hopefully, to educate himself!
If this is the future of experiential marketing, then bring it on, I say!
What a way to spend a Friday morning out of the office. Munch on yummy muffins for breakfast, network with some really cool people, have the opportunity to test drive the latest Toyota models, sip on Hermanuspietersfontein wines, feast on an amazing assortment of canapés… and appease the guilt with the knowledge that you have learned about the state of the South African economy (in the doldrums but with every prospect of a rebound next year after the elections) and how to build and preserve my wealth (or what little of it there is).
Johan van Zyl, owner of Hermanus Toyota and Antonie Prinsloo, Senior Financial Planner at the Sanlam office in Hermanus were the hosts for the day. In between some hilarious videos, here are some of the things I learnt:
- All good things, it seems, come in threes. Wine, Women and Song. Sun, Sea and Surf also comes to mind. But, as I learned, Property, Cash and Equities are also a good trio to have in equal amounts during this period in South Africa’s economic cycle.
- Don’t be an idiot. Have a proper will and inheritance plan in place. If not, the taxman, aka The Grim Reaper, cometh and he isn’t particularly kind. Antonie is a good guy to chat to about this and he can give you an holistic financial plan to make sure you don’t end up in pauper’s prison.
- Hover where the wine is being served and you will be rewarded. To my joy, I was able to continue my love affair with Bloos. Even in 2018, she continues to romance me with her creamy undertones and floral notes. A pleasure to look at and oh, what a delight, when you close your eyes, to inhale her sweet fragrance. Did I mention Bloos is the first South African Rosé made from the five Bordeaux varieties, courtesy of our neighbour down the road, Hermanuspietersfontein?
- These vehicle guys mean serious business. Not only does the motor industry contribute 7% to South Africa’s GDP, but there is now a plan to increase the local content of vehicles from 38% to 60% by 2035 and to sell 1 million new cars during this period, increasing the number of new cars sold each year from about 40 000 to 60 000. That’s a hell of a lot more Fortuners to tackle the wilds of our country’s amazing terrain.
- Be Happy. As Helet Borchardt, Regional Marketing Manager at Sanlam, said: “We want to focus on the positives in life and we hope that this event had a positive impact on everyone who attended.”
Yuup. Because I’m happy. Clap along if you feel like that’s what you wanna do…