With the establishment of a joint broadcasting studio at Village Square, in the heart of Hermanus, Caledon FM, soon to be rebranded CFM, and The Village NEWS have established a partnership that will allow for the creation of an Overberg-wide news and media organisation.
“Taking The Village NEWS to the airwaves was the next logical step towards building a good news Overberg community media and information organisation. CFM was a natural partner given the size of their listenership and the extent of their broadcasting area,” says De Waal Steyn, publishing editor of The Village NEWS.
“Just like The Village NEWS focuses on good news, CFM is there to make people feel good. I think that there is a lot of good news happening in the Overberg, so it is great that we have the same vision,” says Hannes Smal, the founder of the radio station.
The new broadcasting studio will be located upstairs in the centre opposite Ocean Basket. Here visitors will be able to watch the DJs through the glass walls, have free access to the internet, request their favourite songs to be played, and read current and past editions of The Village NEWS.
Since its establishment in 2015, CFM has grown to become the number one radio station in the Overberg and the only one that broadcasts in all four municipalities, with a sizeable overseas live-streaming listenership.
The Village Square, as part of the partnership, has given the space for free. “A CFM radio studio for the Village Square is great exposure and will bring more feet to the Central Business District. It’s going to be great to have somebody as well established as CFM in the centre of town. All the tenants love the idea,” says Kijl Resandt, the marketing manager for Village Square.
Every Tuesday at noon, The Village NEWS Hour, hosted by the online editor, Raphael da Silva, takes listeners through the main stories of the upcoming newspaper, with interviews and music. The show is then rebroadcast at 18:00 on Tuesday and again on Sunday.
CALEDON FM FACTS
Mission: To inform, educate, entertain and to be good company
Listeners: 20 000+ unique online live streaming
24 000 – 38 000 on-air listeners during the week
Languages: Afrikaans (80%), English (20%)
Broadcasting Footprint: Caledon, Bredasdorp, Napier, Grabouw, Villiersdorp, Caledon, Hermanus, Gansbaai, Stanford, Protem, Middleton, Tesselaarsdal, Elim, Kleinmond, Swellendam
Top 9 Countries: South Africa, United Kingdom, Spain, Germany, United States, Saudi Arabia, Australia, Kenya, Netherlands
History: Began internet streaming broadcasting on 31 March 2015.
ICASA broadcast licence issued 14 May 2015. The licence allows for broadcasting anywhere in the Overberg District Municipality.
Licence renewed for another 5 years to 2025.