Earlier this month, the Great Wine Capitals (GWC) Global Network announced six 2021 International Best of Wine Tourism Awards, which recognise outstanding wine tourism initiatives that exhibit standards of excellence. This year, the 18th edition was held in a virtual format and the regional winners were:
Wirra Wirra Vineyards (Adelaide, Australia), Creation Wines (Cape Town, South Africa), Weingut Thörle (Mainz-Rheinhessen, Germany), Superuco Winery (Mendoza, Argentina), Monteverde Wine Experience Hotel (Porto, Portugal), and Albino Armani Viticoltori dal 1607 (Verona, Italy).
This was followed by the announcement that Creation Wines had also been declared the 2021 GWC Global Winner for Innovative Wine Tourism Experiences. Co-owner and marketing director Carolyn Martin says congratulations have been pouring in from all over the world. “On behalf of the Creation team we’d like to thank all our friends, clients, suppliers and agents for their heart-warming support,” she said.
The GWC Global Network stated that “Wine tastings at Creation Wines are always a complete immersion into the entire experience of wine. On the back of Covid-19, this winery situated in the picturesque Hemel-en-Aarde region, launched their virtual tasting packs to allow their customers to enjoy a sensory and guided tasting of six wines in the comfort of their own homes. Another innovative initiative is to assign one ‘tasting ambassador’ from the Creation team to each visitor, limiting guests’ interaction to that one person and ensuring exclusive attention and engagement.”
GWC is a network of major global cities sharing a key economic and cultural asset: their internationally renowned wine regions. The annual Best of Wine Tourism Awards is an international competition designed to reward the wineries in member cities and wine regions that have distinguished themselves in terms of delivering quality experiences to the public.
Asked what the global award means to her, Carolyn replied: “To me the 2021 award is all about how we pivoted over the past months. Our team went to extraordinary lengths to mitigate the challenges imposed on wineries during the Covid-19 lockdown and the ban on the sale of alcohol. This happened on many levels: from sourcing materials and upskilling the team to the development of new products and delivery systems. I see the award as recognition for their resilience and courage during a time of great uncertainty and I would like to thank the judges for noticing. Sometimes innovation is born out of adversity; this year was nothing short of a miracle with suppliers, agents, friends and clients rallying around to create our inspired new reality.”
The estate has played a pioneering role in the field of Wine and Food Pairing, presently offering no less than six options. The latest is the ‘Summertime Story of Creation’ pairing menu which Carolyn describes as “most original and scrumptious”.
“The Summertime Story of Creation is about grace and gratitude. It’s about our deep thankfulness to Nature, our dedicated team and our loyal clients for having made it possible to overcome the restrictions imposed on us by Covid-19. It’s about counting our many blessings and rewarding our clients not only with the finest of wines and seasonal foods from our pristine region but also with the gentle, joyous ambience of our magnificent setting – creating memories.”