Mercedes-Benz Trucks, a brand of Daimler Trucks & Buses Southern Africa (DTBSA) achieved market leader position in the Heavy-Duty Truck (HDT) segment in 2020 relative direct competitors, despite the blatant impact of the COVID-19 pandemic on the trucking industry.
Maretha Gerber, Head of Mercedes-Benz Trucks says: “We made bold moves last year during tough times and the results are showing. This could not have been possible without the dedication and resilience demonstrated by our internal staff and dealer partners to excel, collaborate, adjust and push ahead through all that was thrown at us and for this we are deeply grateful. We can all agree that 2020 was tough not just for our Company, but for the entire trucking industry. It is therefore humbling to celebrate this success, as it attests to the trust our customers continued to place on our brand when working tirelessly, across different industries, under unique operating conditions and for this I would like to sincerely thank all our customers.”
The brand also attributes last year’s performance to the successful launch of the 2020 International Truck of the Year title holder the New Actros, which was well received by the South African market due to the ground breaking innovations offered in the range. In addition, the expansion of the Arocs range with six new models meant that the Brand had a complete HDT portfolio to offer to its customers within the segment.
Looking into the start of 2021, as the trucking industry continues to weather the COVID-19 storm, of key importance to the brand remains the determination to deliver uninterrupted sales and service to all customers across Southern Africa. Further to this, is to continue to live up to the brand’s promise of “Trucks you can Trust”.