If this past weekend was anything to go by, sometimes less isn’t more. With the Hermanus Whale Festival, the GetSavvi Walker Bay 7s and the Hermanus Wine & Food Festival all happening at the same time, this weekend proved that Hermanus can easily handle multiple events.
Each event catered to different audiences and, by spreading them across the town, finding parking was less of an issue. I participated in the Walker Bay 7s and it was clear that, apart from a great active day out in the sun, the 1 000 or so participants were athletes who probably would not have gone to the other two events.
This should be a model for the town throughout the year. No event or festival should own the town during the period when it is happening. In fact, by having different events at the same time, visitors are able to enjoy different experiences over a few days.
If you speak to businesses focused on tourism, they will tell you that one of the key issues facing the Overstrand is that visitors only spend the day or one night in our municipality. We want visitors to spend 3 – 4 nights with us.
Having multiple events at the same time is the way forward. We already have a couple of other festivals throughout the year that would be great to expand into multiple events.
Hermanus rocked this past weekend. Let’s create some more rock ’n roll!