All around the world visitors want to discover and experience a destination like a local. After all, who knows a place better than the people who live there.
In the next two months, the Overberg will play host to two important events. In March, the 16th edition of the Absa Cape Epic, the most televised mountain bike race in the world, will be taking place, followed in April by the 4th Hi-Tec Walkerbay Xtreme, an all-inclusive event that allows everyone, no matter your sporting abilities, to compete.
Both these events offer us, as locals, the chance to put our best foot forward and let the world see and feel what a wonderful place the Overberg is. Thousands of athletes, their crews and their families will be here. The national and international media coverage of these events runs into millions of Rands – marketing that we, as a community, could never afford to pay for.
Let’s not waste these opportunities. Honestly, we just can’t afford to. Luckily, both events are urging us all to join in the action.
The Absa Cape Epic invites everyone to enter their Flyover competition in which participants create something that is large enough to be viewed by a helicopter as it flies overhead taking photographs and videos. Two years ago, Hermanus High School had its scholars dressed in blue and waving like a whale tail while Creation Wines erected an installation of a bicycle on their dam.
The Hi-Tec Walkerbay Xtreme will be organising their second Windsor Marine Mile Sprint. This year, however, the entry proceeds will go towards supporting a worthy cause. The more locals who join the race, the better it will be. Last year, there were 60 participants. Wouldn’t it be great if this year we had 500?
So let’s get out there and get involved. Let’s use every chance to chat with our visitors. Let us show them and the world how passionate we are about the place we call home.