Slowly but surely small aspects of normalcy are returning to our daily lives as more and more businesses are opening their doors and some semblance of economic activity is returning to our towns.

At the same time, however, the rate of infections in all our towns is climbing fast.

It is obvious that there is a correlation between more activity and increased infections. While we need people to spend money at our businesses, we need the infection rate to be under control at the same time. This almost seems like an impossible task.

Which begs the question: which is more important – bringing our economy back from the brink or decreasing the infection rate?

The answer to that question is straight-forward. We need to bring the pandemic under control before we can stabilise the economy. We cannot risk undoing the hard work we have put in over the past three months.

We are at war against the Coronavirus and there is no denying that we need to act like it. We are fighting an invisible enemy that can and will be conquered, depending on how seriously we take our responsibility to help curb the spread of this insidious virus.

The most effective defences we can employ against the virus are the simplest. Wear your mask when you leave your home, maintain social distancing, sanitise your hands regularly and stay home as much as possible (do not shop if you don’t have to).

We are all sacrificing so much. We have lost businesses, we have lost jobs, we have lost lives. We owe it to ourselves and to those around us to be more vigilant than ever, to rather err on the side of caution when it comes to practicing social distancing, wearing masks, and washing and sanitising our hands, our workplaces and homes.

We need to build a reputation as a destination that is safe to visit. To do this, we need to show that we are taking the virus seriously and that we have the capacity to manage it.

The future is in our hands. Let’s not waste this opportunity.

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