The driver-oriented arrangement of display and control elements has
been one of the hallmark features of BMW model interiors for decades. The next
generation of fully digital display will be seen in the BMW iNEXT, which is due to
be produced as the premium automobile manufacturer’s technology flagship
from 2021 onwards. In the new Curved Display featured in the BMW iNEXT,
information and control display areas are merged to create a single unit that is
curved towards the driver. This integrated unit geared towards the driver
optimises the visualisation of information and facilitates intuitive touch control.

The traditional driver orientation of cockpit design was recently optimised further
with the current BMW Live Cockpit Professional. Here, the clear structure and
uniform presentation of extensively customisable content on the fully digital
instrument panel and Control Display ensure the driver always has the right
information at the right time. The next step on from this now follows with the
Curved Display in the BMW iNEXT. It features a curvature that is geared towards
the driver. The single-section display surface creates a particularly harmonious
effect, lending additional visual emphasis to the ergonomically optimised

“The curved, single-section display is the central control element and represents
the modern interpretation of driver orientation. It occupies a dominant central
position in a highly iconic display structure that provides a highly distinctive
display experience,” explains Domagoj Dukec, Head of BMW Design. “The
Curved Display is set in high-quality materials and is virtually freely suspended on
the instrument panel. This makes it a key element in terms of the modern,
luxurious and generous sense of space in the BMW iNEXT.”

The Curved Display is positioned in such a way that vehicle occupants cannot
see its connection to the instrument panel. This means it conveys a particularly
striking sense of lightness. The distinctive, high-quality design of the Curved
Display draws its inspiration from modern consumer electronics technology, with
the curved display element itself being held in place by an extremely slim
magnesium bracket. The sophisticated display technology with non-reflecting
glass also does without a hood for shading purposes, thereby giving the cockpit
area a particularly tidy and uncongested look.

“The Curved Display in the BMW iNEXT takes us to the next level of driveroriented
controls,” says Robert Irlinger, Head of BMW i. “The new display unit
enables intuitive, natural and ergonomically perfect use of the touch function.”

As such, the shape and arrangement of the Curved Display represents a groundbreaking
interpretation of the driver orientation that is characteristic of BMW. At
the same time, the Control Display area remains clearly visible and accessible to
the front passenger, too. Depending on the situation and individual preferences,
individual display content items can be shifted back and forth between the
Control Display area in the driver’s direct field of vision and the area that can be
used by the front passenger.

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